Our Approach to Data Protection and Privacy

Olivia Grace is a trading name of Olivia Grace Wetherby Limited (company number 07848652).
We are an independent womens clothing retailer. We are committed to keeping our customers data secure and confidential. This includes visitors to our website. This Privacy Policy forms our commitment to keeping your data secure, confidential and lawfully processed. It also sets out how we use your data when you visit this website and use our services.

General Data Protection Regulations

The information contained in this Privacy Policy shall be governed and construed in accordance with English law and be subject to the exclusive jurisdiction of the English courts. We abide by the principles set out in the GDPR regulations.

When We Collect Data

We try to collect the minimum data possible to respond to our customers requests or to improve our services. The following identifies the circumstances in which this happens:

  • When you provide your email address or telephone number in store.
  • When you sign up to receive notification of events on our website (oliviagracefashion.co.uk).
  • When you make a product enquiry on our website.
  • When you use our contact form on our website.
  • When you leave a comment on our website.

What Data We Collect

We only collect the following data that you have provided either in store, or via or website. We do not collect any data from third parties.

  • Your name, email address and telephone number.
  • Receipt details from any purchases made in store.

Cookies and IP Addresses

We use your IP address and website cookies to analyse your use of this website. These bits of information allow us to track how you use our website as an individual, but don’t give us personal data like your name, email address or phone number. We analyse user behaviour on this website to improve our services, the user experience of the website and our marketing activities.

Most browsers are set to accept cookies by default, however you can change this if you would prefer. If you choose not to use cookies, you will still be able to use our website but some features may not work as expected. For more general information about both cookies and our analytics platform Google Analytics, and how to adjust your cookies settings, please see the following links:


Google Analytics is a standard tool used by most websites to help them improve their services to customers. You can opt out Google Analytics however by using this tool https://tools.google.com/dlpage/gaoptout. Please note that will affect all websites and not just this one.

How we use your data

  • To email you about special in-store promotions and notification of sales
  • To advise of news and offers about our products that may be of interest.

Retention Periods

We store your email address and telephone numbers until you either unsubscribe or contact us directly to have your data removed. We will then no longer contact you. Some data, such as payment receipts, is required to be held by law and to fulfil our contractual obligations with you as a customer.

You have certain rights under the GDPR to remove, transfer or change this data. Please see the ‘Your Data Rights’ section for more information.

Direct Marketing

If allowed by the applicable law and/or your consent, we may contact you from time to time to provide you with information which we think you may find of interest, unless you have opted out of such contact.

You can contact us at any time to withdraw your details and consent to processing from our marketing database, by contacting hello@oliviagracefashion.co.uk

We will, under no circumstances, not make available or sell your information to third parties for marketing purposes. However, If we sell, assign or transfer the assets of our business, or if our business is merged or enters into a joint venture with another business entity, we reserve the right to sell or transfer the database maintained by us (including any personal information provided by you) so that service levels can be maintained.


We employ technical and organisational measures to protect the information provided by you from access by unauthorised persons and against unlawful processing.

This is achieved through a wide range of methods, including but not limited to: data encryption where appropriate, risk analysis, staff training, internal information security policies and other methods recommended under the GDPR.

Other Collectors of Information

Except as otherwise expressly included in this Privacy Policy, this document only addresses the use and disclosure of information we directly collect from you. To the extent that you disclose your information to other parties, different rules may apply to their use or disclosure of the information you disclose to them.

Your Data Rights

We adhere to all rights given to individuals under the GDPR. To exercise any of these rights with the personal data we hold on you, please contact hello@oliviagracefashion.co.uk or write to:

Olivia Grace
23 Market Place
LS22 6LQ

Subject Access Requests

This is your right to request a copy of the information that we hold about you. If you would like a copy of some or all your personal information, please email us at hello@oliviagracefashion.co.uk with sufficient information to enable us to identify you. We will respond to your request within one month of receipt of the request.

Updating and Correcting Information

We want to make sure your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.

Objections to processing of personal data

It is your right to lodge an objection to the processing of your personal data if you feel the “grounds relating to your particular situation” apply. The only reasons we will be able to deny your request is if we can show compelling legitimate grounds for the processing, which override your interest, rights and freedoms, or the processing is for the establishment, exercise or defence of a legal claims.

Data Portability

It is also your right to receive the personal data which you have given to us, in a structured, commonly used and machine-readable format and have the right to transmit that data to another controller without delay from the current controller if:

(a) The processing is based on consent or on a contract, and
(b) The processing is carried out by automated means.

Right to be Forgotten

Should you wish for us to completely delete all information that we hold about you for, please either email hello@oliviagracefashion.co.uk or write to:

Olivia Grace
23 Market Place
LS22 6LQ

Please note that if the personal data you wish to delete is needed for lawful purposes and/or contractual fulfilment, it may not be possible for us to remove this.

Quick Privacy Summary

Please note that we are continually working to improve, protect and respect our customers’ privacy. Any information we collect is only used to provide or improve the services we offer. If we have permission from you, we may use the information to market services we believe you may find useful.

As we improve our services or new information comes to light we will update this page accordingly. We strongly recommend you check this page frequently.
You can contact us at any time if you have any concerns about your privacy.

Takedown Policy

In making material available online we always try to act in good faith. However, despite these safeguards, we recognise that from time to time material published online may be in breach of copyright laws, contain sensitive personal data, or include content that may be regarded as obscene or defamatory.

Where users may make comments or upload images via Social Media which may be unsuitable or offensive, we will always try and remove this type of content, where possible.

If you are concerned that you have found material on our website, for which you have not given permission, contravenes privacy laws, is obscene / defamatory or offensive and in terms of copyright law is not covered by a limitation or exception, please contact us in writing stating the following:

1. Your contact details.
2. The full details of the material.
3. The exact and full url where you found the material.
4. If the request relates to copyright, provide proof that you are the rights holder and a statement that, under penalty of perjury, you are the rights holder or are an authorised representative.
5. The reason for your request including but not limited to copyright law, privacy laws, data protection, obscenity, defamation etc.